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Your online reputation can make or break your business. Just like profit margins, what people say about your company online is important to its survival. Every day, people go online to write reviews or read reviews on sites like Yelp, Urbanspoon, TripAdvisor and Facebook. Small and medium-sized businesses rely heavily on word of mouth to get new customers or increase sales, so building an online reputation can have BIG consequences. That’s why more and more businesses are turning to agencies and third party service providers for reputation management. Today’s guest is Brendan King, CEO of VendAsta, a software development company...
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Have you ever used Google Translate to convert website content from one language to another? I have and while Google does an amazing job of attempting translation, I just didn’t know enough about the language and cultural differences to know if the translation accurate or unintentionally offensive. Now imagine doing that on a much larger scale in multiple languages across multiple cultures. Things would go bad very quickly. Well, today’s guest is Heidi Lorenzen, Chief Marketing Officer for Cloudwords, a Marketing Globalization Cloud. It takes all of a business’s marketing material and automatically prepares it for use in any other...
The post Global Content Marketing with Heidi Lorenzen, Chief Marketing Officer for Cloudwords appeared first on Open Source Marketer.
Sound is part of a universal language that can convey emotion, communicate information, and help us understand how to navigate our daily lives. It can also be a powerful tool for creating brand recognition. Today’s guest is Collen Fahey, U.S. Managing Director Sixieme Son, an audio branding agency exclusively dedicated to sound identity, audio branding architecture and in-store sound design. Collen explained that audio branding is not about jingles or licensing popular music. It’s the art of creating a brand¹s distinct audio identity that expresses its personality and values while managing all of the necessary customer touch points. The conversation...
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Today’s Open Source Marketer podcast guest is content marketing expert, Yoav Schwartz, CEO of UberFlip. UberFlip makes content marketing and marketing automation push button easy for marketers who want to aggregate content into valuable hubs without involving designers or a development team. Everything in UberFlip is drag-and-drop and you can even add external services like Google Analytics, Mailchimp, HubSpot, and Marketo. There’s a clear focus on lead generation using relevant content and they even provide the ability to make some or all of your content gated so visitors have to give up their email before interacting with content. During our conversation, Yoav...
The post 7 Deadly Sins of Content Marketing Automation with UberFlip CEO, Yoav Schwartz appeared first on Open Source Marketer.
Today’s Open Source Marketer podcast guest is Jamie Beckland, VP of Marketing and Customer Success for Janrain. Janrain provides customer profile management across a variety of social networks, online platforms, and devices. Jamie runs the Digital and Social Media Strategy team for Janrain. He built his first international social community in 2004, and since then has developed digital marketing strategies for clients including Fox, Schlage, Dr Pepper, AOL, Wells Fargo, KinderCare, The Brookings Institution and many others. He frequently speaks and writes for Mashable, Social Media Examiner, iMediaConnection and other publications. During our conversation, Jamie provided insights into the changing landscape...
The post Using Social Profile Data to Know Your Customers with Janrain VP of Marketing, Jamie Beckland appeared first on Open Source Marketer.
Last summer, MIT Sloan Management Review published a research study about the lack of consumer trust in the market place. Among other things, the study examined why trustees are so wary when it comes to online providers. The study is worth a read—our reasons for feeling wary are well earned. In this article, though, we thought it would be useful to teach consumers how to figure out for themselves whether or not a company is actually trustworthy—especially since, ironically, so much trust can be faked! As someone who will likely have to consider outsourcing some (or maybe even most) of...
Collaborating with clients via shared screens is a great way to save time and speed up conversations. In the past I’ve used solutions like Join.me, Skype, GotoMeeting, and Google+ Hangouts. Each solution has it’s pros and cons. Picking the right screen sharing solution really depends on your client and your project needs. Here’s a new solution I just came across that looks very interesting. I just completed a 30 minute call with a developer friend and we were able to switch back and forth between out desktops, edit, and interact with apps and the audio and video quality was flawless....
The post Be More Productive with Clients, Staff, and Business Partners appeared first on Open Source Marketer.
Have you ever had an idea for a children’s book, but thought it would take too much to develop? Well, listen in as today’s guest shares his experience with designing, developing, and publishing a children’s book, and companion app for iOS, Android, and Kindle Fire. Take note of how he came up with the idea, how he developed the story, and what he does to keep the process fun. Be sure to check out his studio website and his children’s book site for more details. Have questions? Let’s talk about them in the comments below. Thanks for watching, listening, rating and...
The post Creating Children’s Books with Artist, Author and App Developer, Greg Pugh appeared first on Open Source Marketer.
Recently I hung out with a couple of my geek friends to talk about some of the technology and news of the day. Steve P. Young from the Mobile App Chat podcast hosted the conversation. If you haven’t listened to his podcast yet, check it out. What do you think about what we said? Let’s talk about it on the Open Source Marketer Facebook page. Thanks for sharing, Charles McKeever OpenSourceMarketer.com
The post Discusssing Beats, iPhone 6, Cloud, Google Glass, Fire TV on Mobile App Chat appeared first on Open Source Marketer.
Are you tuned into what’s happening in wearable technology? If not, you might be missing business opportunities. SocioMetricSolutions has developed a social sensing employee badge that is capable of capturing face-to-face interactions, extracting social signals from speech and body movement, and measuring the proximity and relative location of users. The goal is to analyze work place social interactions to provide feedback to workers, which might sound scary at first, but what if this could be applied to group events like social gatherings, trade shows, meetings with client prospects? Imagine meeting with a prospective client, monitoring the conversation, and then getting...
Let's get to know each other a little better by asking and answering a simple choose one question. The concept is simple. An either or question is asked and then anyone can answer. In the same reply…Continue
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Hey Gang! Jill and I are gearing up to start recording the Great Cooks Radio Podcast again and we need your suggestions for show topics. If you have ideas for things we can talk about, segments we…Continue
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Leveraging social networking sites is a great way to generate traffic. So let's see what we can do for the members of this community with an open call for StumbleUpon bookmarks.Here are the…Continue
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Choosing a place to host your blog is one of the very first decisions you have to make as a blogger. Some people use Blogger, WordPress, TypePad, or some other service to get started.Personally I…Continue
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There are a ton of tools for getting things done and improving our blogs. If you have a tool you like to use and you think others will enjoy, post it here to help others.To kick things off, here is a…Continue
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I heard an interesting radio news report from MarketPlace.org this morning.Apparently the rise in energy and food prices is putting the squeeze on small food vendors and even the big guys are looking…Continue
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Since we are really starting to grow as a community it is important that we stay on top of feedback and site issues. Please help us improve the community by submitting your comments, concerns, or…Continue
Started this discussion. Last reply by Charles McKeever May 29, 2008.