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Today’s Open Source Marketer podcast guest is content marketing expert, Yoav Schwartz, CEO of UberFlip. UberFlip makes content marketing and marketing automation push button easy for marketers who want to aggregate content into valuable hubs without involving designers or a development team. Everything in UberFlip is drag-and-drop and you can even add external services like Google Analytics, Mailchimp, HubSpot, and Marketo. There’s a clear focus on lead generation using relevant content and they even provide the ability to make some or all of your content gated so visitors have to give up their email before interacting with content. During our conversation, Yoav...
The post 7 Deadly Sins of Content Marketing Automation with UberFlip CEO, Yoav Schwartz appeared first on Open Source Marketer.
Today’s Open Source Marketer podcast guest is Jamie Beckland, VP of Marketing and Customer Success for Janrain. Janrain provides customer profile management across a variety of social networks, online platforms, and devices. Jamie runs the Digital and Social Media Strategy team for Janrain. He built his first international social community in 2004, and since then has developed digital marketing strategies for clients including Fox, Schlage, Dr Pepper, AOL, Wells Fargo, KinderCare, The Brookings Institution and many others. He frequently speaks and writes for Mashable, Social Media Examiner, iMediaConnection and other publications. During our conversation, Jamie provided insights into the changing landscape...
The post Using Social Profile Data to Know Your Customers with Janrain VP of Marketing, Jamie Beckland appeared first on Open Source Marketer.
Last summer, MIT Sloan Management Review published a research study about the lack of consumer trust in the market place. Among other things, the study examined why trustees are so wary when it comes to online providers. The study is worth a read—our reasons for feeling wary are well earned. In this article, though, we thought it would be useful to teach consumers how to figure out for themselves whether or not a company is actually trustworthy—especially since, ironically, so much trust can be faked! As someone who will likely have to consider outsourcing some (or maybe even most) of...
Collaborating with clients via shared screens is a great way to save time and speed up conversations. In the past I’ve used solutions like Join.me, Skype, GotoMeeting, and Google+ Hangouts. Each solution has it’s pros and cons. Picking the right screen sharing solution really depends on your client and your project needs. Here’s a new solution I just came across that looks very interesting. I just completed a 30 minute call with a developer friend and we were able to switch back and forth between out desktops, edit, and interact with apps and the audio and video quality was flawless....
The post Be More Productive with Clients, Staff, and Business Partners appeared first on Open Source Marketer.
Have you ever had an idea for a children’s book, but thought it would take too much to develop? Well, listen in as today’s guest shares his experience with designing, developing, and publishing a children’s book, and companion app for iOS, Android, and Kindle Fire. Take note of how he came up with the idea, how he developed the story, and what he does to keep the process fun. Be sure to check out his studio website and his children’s book site for more details. Have questions? Let’s talk about them in the comments below. Thanks for watching, listening, rating and...
The post Creating Children’s Books with Artist, Author and App Developer, Greg Pugh appeared first on Open Source Marketer.
Recently I hung out with a couple of my geek friends to talk about some of the technology and news of the day. Steve P. Young from the Mobile App Chat podcast hosted the conversation. If you haven’t listened to his podcast yet, check it out. What do you think about what we said? Let’s talk about it on the Open Source Marketer Facebook page. Thanks for sharing, Charles McKeever OpenSourceMarketer.com
The post Discusssing Beats, iPhone 6, Cloud, Google Glass, Fire TV on Mobile App Chat appeared first on Open Source Marketer.
Are you tuned into what’s happening in wearable technology? If not, you might be missing business opportunities. SocioMetricSolutions has developed a social sensing employee badge that is capable of capturing face-to-face interactions, extracting social signals from speech and body movement, and measuring the proximity and relative location of users. The goal is to analyze work place social interactions to provide feedback to workers, which might sound scary at first, but what if this could be applied to group events like social gatherings, trade shows, meetings with client prospects? Imagine meeting with a prospective client, monitoring the conversation, and then getting...
Have you ever had an idea for an app, but didn’t want to do the design work and write the code yourself? Well today’s guest is Jack Liu, Founder and Director of Digital Possum, a mobile gaming startup based in Washington DC. Jack shares how he started a game development studio and then outsourced the work to others in India and Argentina. Take note of Jack’s philosophy of working on the business, not in the business. Even though he has a background in programming, he chooses not to do the app development himself. You can learn more about Digital Possum...
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Wouldn’t it be great if you could give a presentation on multiple screens in different locations around the world without even loading the presentation on your computer or your customers computer? Well today’s guest is going to show you how you can do that plus a whole lot more. Listen in as SHODOGG CEO, Herb Mitschele demonstrates how easy it is for someone to connect to their service, without downloading or installing anything, where you can then remotely push content to the viewer on the other end. The amazing part is that you can jump around from Amazon Web Servies,...
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Have you ever wished there was a way to remind you that you have your bike strapped to the top of your car, before you drive into your garage? Well listen in as mobile app developer. Mike Kindig, shares how he was inspired to develop his unique app to protect your garage, bike, and car from certain disaster. As you might expect, Mike has had to work through various technical and business issue along the way. Be sure to take note of how he’s overcome legal concerns and how his app has lead to the development of a future subscription...
The post Protect Your Bike Using Roof Rack Ranger with Mobile App Developer, Mike Kindig appeared first on Open Source Marketer.
Let's get to know each other a little better by asking and answering a simple choose one question. The concept is simple. An either or question is asked and then anyone can answer. In the same reply…Continue
Started this discussion. Last reply by Ben Apr 7, 2009.
Hey Gang! Jill and I are gearing up to start recording the Great Cooks Radio Podcast again and we need your suggestions for show topics. If you have ideas for things we can talk about, segments we…Continue
Started this discussion. Last reply by Mrs.W Jan 19, 2009.
Leveraging social networking sites is a great way to generate traffic. So let's see what we can do for the members of this community with an open call for StumbleUpon bookmarks.Here are the…Continue
Started this discussion. Last reply by Dawniemom Nov 19, 2009.
Choosing a place to host your blog is one of the very first decisions you have to make as a blogger. Some people use Blogger, WordPress, TypePad, or some other service to get started.Personally I…Continue
Started this discussion. Last reply by kellypea Oct 9, 2008.
There are a ton of tools for getting things done and improving our blogs. If you have a tool you like to use and you think others will enjoy, post it here to help others.To kick things off, here is a…Continue
Started this discussion. Last reply by Charles McKeever Aug 20, 2008.
I heard an interesting radio news report from MarketPlace.org this morning.Apparently the rise in energy and food prices is putting the squeeze on small food vendors and even the big guys are looking…Continue
Started this discussion. Last reply by Jill McKeever May 21, 2008.
Since we are really starting to grow as a community it is important that we stay on top of feedback and site issues. Please help us improve the community by submitting your comments, concerns, or…Continue
Started this discussion. Last reply by Charles McKeever May 29, 2008.